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Internet Advertising for NGOs

This way of communication can help create a corporate image of the organisation and its activities. We introduce you to 5 simple tools within the reach of non-profit entities.

Internet offers various resources for non-profit organisations, and one of them is advertising. Ad campaigns allow your activity to become widely known, publicise an event, take the audience to your virtual store, create a corporate image of the company, and many other advantages. Social networks also offer the chance to explore the advertising world. Here are some resources for NGOs and non-profit organisations:

1. Google For Non Profit Grants

Google is an organisation committed to the development of the Internet for society and for this reason offers grants for non-profit organisations. This is the case of Google For Non Profit program, which would be Google Adwords for non-profit entities, with an advertising grant valued at $ 10,000 per month so that each organisation can manage its own advertising campaigns. For more information, you can check this link.

2. Facebook Ads

It is the Facebook advertising platform. With this tool you can promote your fan page, your online store, an event on Facebook, or increase the number of ‘Likes’ in a post. Its operation is similar to Google Adwords, and allows the segmentation of the audience based not only on gender and age, but also on interests, behaviours, and creates visual campaigns with photographic and video material. Ads are managed under the CPC (cost per click), so you only pay for the clicks you obtain.

3. Twitter Ads

The social network Twitter can reach a specific audience, although the cost of the ad is a little higher than on Facebook. It also provides statistics to help analyse and optimise ad campaigns. You can create campaigns to get web traffic, accelerate the increase of followers, promote your account on sites like the panel Who to follow, boost retweets, likes, and mentions or promote mobile apps. 

4. Creating a web page

​The first step to advertise on the Internet, is to create a web page. In most cases, it is necessary to have one in order to redirect the audience towards the organisation website. To create a web page, you need some knowledge of web design and content editing. You can request more information here. Nevertheless, having a blog will allow inserting banners, another good way to advertise your business.

5. Email marketing

This is another way to reach a specific audience. It allows you to create, send and manage email campaigns with statistics about the behaviour of subscribers. You can create newsletters campaigns, mass mailings, and do mail management. If you need more information, you can contact us here.


Rubén Escobar
Translation by Simone Visentin, Cristina Calin
on 01/07/2016
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