A priori it would be positive if the social network wants to return to its origins and to be a tool to connect people; the problem is that Facebook considers NGOs as businesses, and therefore, their communications have less and less space.
The Miquel Valls Foundation, through its Bank of Support Products, offers this widget that allows for using the computer with complete autonomy.
The social network has promoted an initiative to provide charitable fundraising tools in sixteen countries across Europe.
The Verse application allows making payments and appeals to donors in the time it takes to send an SMS. Some NGOs and non-profits are already using it.
The social network Facebook allows its users to invest in publicity and to promote posts, events and other types of content so as to reach a segmented audience.