The social network has promoted an initiative to provide charitable fundraising tools in sixteen countries across Europe.
The Verse application allows making payments and appeals to donors in the time it takes to send an SMS. Some NGOs and non-profits are already using it.
A computer graphic posted on Classy shows the key differences in the characteristics of donors to non-profit organisations, based on their age.
The crowd-funding project offers fans the opportunity to win unique experiences for a ten dollars donation.
"Do your good action for the day every time you connect to the Internet. Collaborate for free with an NGO, changing your homepage."